HOW TO FIND YOUR TARGET MARKET
So, you love designing and have decided to start a fashion label, but you don’t have experience in fashion, designing, sewing or big budgets.
So where do you start?
It’s crucial to determine your target market and be clear about the customer who will purchase your product. This is an exciting area of development as you visualise the ideal consumer wearing your designs.
Creating a customer persona and researching their demographics (ie. who they are, their age, profession, annual income, marital or family status) are essential to nailing your market.
It’s also important to detail the attitudes, lifestyles and spending patterns of your target market. Ask yourself what the pros and cons of targeting certain demographics are.
Google is an easy way to get information and understand what value your products can offer, and what distinguishes them within the market. Your target market needs a clear message about why your product/s offer something different, such as unique design features or specialised fabrics.
So where do you start?
It’s crucial to determine your target market and be clear about the customer who will purchase your product. This is an exciting area of development as you visualise the ideal consumer wearing your designs.
Creating a customer persona and researching their demographics (ie. who they are, their age, profession, annual income, marital or family status) are essential to nailing your market.
It’s also important to detail the attitudes, lifestyles and spending patterns of your target market. Ask yourself what the pros and cons of targeting certain demographics are.
Google is an easy way to get information and understand what value your products can offer, and what distinguishes them within the market. Your target market needs a clear message about why your product/s offer something different, such as unique design features or specialised fabrics.
With Ustyler, not only do you have the tools to design a collection, you also have access to a global network of fashion experts and consumers you can engage to help you understand what your ideal customer is looking for and alter designs according to demand.
Social media is your #1 tool. Regularly visit social media to research your target market and identify their buying patterns. We all love classic pieces, however fashion moves fast and so do consumer preferences. Be sure to always adjust and learn the purchasing behaviour of your consumer.
